The Gray Man, Netflix's most costly film to date, has only been available for a few days, but the corporation has already revealed intentions to make it into a massive franchise. A sequel is in the works, with Ryan Gosling and filmmakers Joe and Anthony Russo reprising their roles. Netflix does not provide a release date for the sequel.
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A sequel from Zombieland and Deadpool screenwriters Paul Wernick and Rhett Reese is also in the works. Netflix claims the film will examine a new facet of The Gray Man world, but it's keeping the information under wraps for the time being.
The Gray Man received mostly mixed reviews from reviewers, yet it is a success with audiences. Rotten Tomatoes gives it a 91 per cent audience rating. When it was released last Friday, it debuted as the number-one movie on Netflix in 92 countries. According to Netflix, fans had watched 88.55 million hours of the film by Sunday.
It remains to be seen if this apparent success translates into helping Netflix maintain and attract new users. Last quarter, the business lost over a million customers, albeit the loss was not as severe as Netflix had anticipated.
The Gray Man cost Netflix an estimated $200 million to produce. So, given the company's other initiatives, it's hardly surprising that Netflix is turning it into a franchise. Sequels to additional Netflix hits are in the works, including Extraction and Army of the Dead sequels. Netflix also acquired the sequels to the excellent murder mystery thriller Knives Out.
In case that wasn't evident, Netflix is keen to create successful properties of its own. "We want to have our version of Star Wars or Harry Potter, and we're working very hard to achieve that," Matthew Thunell, the company's vice president of original programming, told Reuters last week.
Netflix already has a few successful properties. Stranger Things is getting a spin-off series and a stage play. La Casa de Papel has a Korean version, and a spin-off is in the works. It is also growing Squid Game, Bridgerton, and The Witcher outside their primary shows.
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