If you want to keep using Disney+ for the same monthly fee you've been paying since March of last year, you'll have to put up with some advertising beginning today. The Disney+ Basic package is now available for $8 per month. To continue using the streaming service without advertising, you'll need to pay $11 per month, a $3 increase. The Premium plan is now available, and an annual subscription costs $110.
Unlike Netflix's ad-supported plan, Disney+ Basic gives subscribers access to the platform's entire catalogue as well as high-quality streaming in 4K, Dolby Vision, and IMAX Enhanced. Netflix's Basic with Ads option, which launched last month, costs $7 per month. It restricts streaming to 720p quality and excludes certain titles. Neither company's ad-supported plan, however, enables offline watching. Other services offered to Premium users, such as GroupWatch, SharePlay, and Dolby Atmos, are now unavailable to Disney+ Basic customers.
Disney does provide several streaming packages. You can purchase Disney+ Basic and Hulu with Ads for $10 per month. You'll spend $6 less each month than if you subscribed to them separately. There are three choices for including ESPN+ in your package. You may subscribe to all three services for $13 per month if you don't mind dealing with advertisements. Disney+ will remove advertisements for an additional $2 per month. You'll pay $20 per month for ad-free access to all three streaming services.
Disney announced the price increases before firing previous CEO Bob Chapek and rehiring Bob Iger, who supervised the launch of Disney+ as well as the acquisitions of Fox studios and cable channels, Pixar, Marvel, and LucasFilm. Despite the fact that the overall number of Disney+, Hulu, and ESPN+ subscribers increased to 235 million during Chapek's leadership, the corporation is experiencing significant financial issues.
Last quarter, Disney lost $1.5 billion on the streaming side of the company, more than tripling its operating loss of $630 million in the same period in 2021. The sharper loss was ascribed to increasing manufacturing and technological expenditures, as well as higher marketing charges. The introduction of the ad-supported plan and the increase in Premium pricing might help the streaming business become viable, albeit users may have to give the corporation more money or time to do so.
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